Buying Motives at Buying

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Buying Motives. From paying for insurance to buying medical equipment that insurance won’t cover. Buying motive is the motive to persuade the desires of people so that they buy a particular good or service.

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So, motive refers to thought, urge, feeling, emotion and drive which make the buyer to react in the form of a decision. From paying for insurance to buying medical equipment that insurance won’t cover. Product motives refer to all of the characteristics of a product that make it preferable to another.

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“those influences or consideration which provide the impulse to buy, induce action or determine choice in the purchase of good or services”. Make the task working easier: From paying for insurance to buying medical equipment that insurance won’t cover. Product buying motives are those that prompt the consumer or people to buy because of physical and psychological product attributes.